The client is a brand promotion company that creates engaging video content to help other businesses increase their visibility and responsiveness on the market. Their website video quality was so bad that they tasked Wervas to improve it to display their clients’ brands and products better.
The client's agency had to produce many videos, but they struggled consistently to maintain a good, high-quality court in both the video editing and how accessible they were across languages. These videos needed editing, translation, and captions to help support a broader audience to engage with the content.
Wervas offered a whole service bundle of video editing, translation, and caption building — according to the client’s preferences. Here’s how we approached the project:
Video Editing: We were responsible for editing the website videos to ensure they’d be visually appealing and get their clients’ messages across correctly. This involved:
Language Translation: To keep the client’s international audience intact, we made sure to have the video scripts translated by the most professional translators, all the way to different languages, respecting at the same time cultural nuances.
Caption Generation: We also created captions for every video in both original and translated languages for our captions. This included:
Making time-synced subtitles, so viewers can know what is being said.
To ensure that there were captions for people who could not hear.
SEO Optimization: The VA optimized video titles, descriptions, and tags to be more search-friendly on the client’s site and video platforms. It brought more viewership and amplified the video’s outreach as a whole.
Lucas Bennett
Video Editing
October 22, 2024
Brand Promotion
Increased Video Engagement: Viewer engagement increased by 40% in the client’s videos with average watch time, and this was due to the better quality of edited videos.
Broader Audience Reach: By translating and captioning the videos the client could reach a wider audience, i.e., an additional 53% (international spectators).
Streamlined Production Process: We helped the client release new content faster and keep the audience interested.
Improved Brand Perception: We helped to polish the client’s brand image and professionally edited videos to create a positive image of the client to the potential clients seeking promotional services.
Watch time increased
Broader Audience Reach
New Contents
Monthly Investment Only