Client is a well-established online coaching business that communicates with clients and prospects through Instagram. The client has a vast audience base and provides individuals with wellness and self-improvement coaching services.
The client’s growing popularity on Instagram created more volume for his direct messages and end-user inquiries. Despite the increase in engagement, this high volume presented several challenges:
Time-Consuming Responses: The client’s team spent much time answering repetitive questions, taking away time spent delivering high-quality coaching and content.
Inconsistent Availability: Because the reach and engagement were global, responding outside business hours or on weekends was a lot of work.
Delayed Engagement: Delayed responses made them lose customers and decreased conversion rates.
WERVAS used an AI-powered Instagram messaging chatbot to handle scripted answers, reply to general queries, provide enrollment details, and client engagement.
Key features included:
Real 24/7 Availability: The chatbot was always available around the clock, responding to all queries.
Instant Responses: A fast response solution was achieved that instantly snapped up the most common queries about what was offered, how much (pricing), how it could be booked, etc.
Business Focus Optimization: The client’s team did not have to spend time answering repetitive queries and could focus their energy on higher-value activities, like content creation and personalized coaching with their clients.
Enhanced Engagement: The chatbot included engaging prompts to help customers schedule consultations, helping the business achieve its growth goals.
Emily Carter
Chatbot Integration
February 12, 2024
Coaching
The chatbot integration led to measurable improvements for the client within a short time:
Increased Conversion Rate: After the increased response and digital presence, the client’s conversion rate was boosted by 37% in two months. As the audience and interaction will grow, this rate will only increase.
Reduced Operational Overhead: The automation of the responses helped in doing business-oriented tasks.
Higher Engagement on Instagram: The fast response time achieved helped solve queries efficiently, which further increased engagement.
WERVAS’ chatbot solution made interactions on Instagram more efficient, enhanced client satisfaction and freed them to do what they do best: "Coaching to help others change their lives".
Increased Conversion Rate
Decreased Over Head Cost
ChatBot Accuracy Rate
Increase in overall revenue since switching to Wervas