Design & Listing For Apparel Brand

DESIGN & LISTING FOR
APPAREL BRAND

Client Overview

The company that we work for is a custom-designed t-shirt retailer. Mainly, they wanted to expand their t-shirt design offerings and increase their sales on eBay, Etsy, and their website. However, managing the design process, customer emails, and product listings became overwhelming.

Challenges

Trying to balance design creation, customer service, and managing product listings across multiple platforms became a painful experience for the client as much as they wanted to purchase from a third party for end-to-end management, from design creation to customer inquiries and product listings.

SOLUTION

We derived that creating unique designs and making it available to everyone was the best approach. With this approach, we could handle the operations tasks and the client could be free to focus on business growth. Here’s what we did:

Custom T-shirt Design Creation: The main task was to build trendy, high-quality t-shirt designs that fit the brand style and target market. We used Adobe Illustrator and Photoshop and designed everything from text-based designs to graphic-based designs and some seasonal themes. All designs are Wervas’ work and stem from client brand guidelines only.

Email Handling: We ran support emails, replied to orders, and took care of shipping. We also responded to feedback and settled any problem with professionalism as a means of customer satisfaction.

Product Listing on eBay, Etsy, and Website: Our VA listed products on eBay, Etsy, and the client’s website. This involved:

Writing SEO-optimized product descriptions that are compelling.

Take high-quality images of the t-shirt designs and upload them.

Inventory management and ensuring every listing correctly had the pricing and the stock numbers.

Platform-Specific Strategies: To encourage sales, we utilized platform-specific tactics regarding keyword inclusion on Etsy and used promotional tools on eBay.

Results & Metrics

100% Optimized Product Listings: Within two months all the designs were listed on every platform.

63% Increase in Sales: Due to better designs and excellent customer support, sales increased.

Improved Customer Satisfaction: Customer emails were more easily handled, average response time decreased, and reviews from Etsy or eBay increased.

Boost in Brand Recognition: Using its unique and creative brand, we made the client’s brand more presentable in the highly competitive t-shirt market and brought back repeat customers including a lot of word-of-mouth referrals.

63%

Sales Increased

100%

Products Listed

80+

Winning Designs Made

$1,599

Monthly Investment Only